We recommend that you change the time zone for a property no more than once per day so Analytics can process the change.Report data may refer to the old time zone for a short period after you update your settings, until Analytics servers have processed the change. If you change the time zone for an existing property, you may see a flat spot or a spike in your data, caused by the time shift forwards or backwards, respectively. Changing the time zone only affects data going forward.Use Greenwich Mean Time if you don't want to adjust for Daylight Savings Time. If you choose a time zone that honors Daylight Savings Time, Analytics automatically adjusts for time changes.If a visitor comes to your website on a Tuesday in their time zone, but it's Monday in your time zone, the visit is recorded as having occurred on Monday. 'My Business, Inc website') and select the reporting time zone and currency. Then, in the Property column, click Create Property.

In Admin, look at the Account column to make sure that you've selected the right account.

Are you continuing from 'Create an Analytics account', above? If so, skip to step 2.

To raise this limit, contact your support representative. You can add up to 2,000 properties (any combination of Universal Analytics and Google Analytics 4 properties) to an Analytics account.

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